What is a marketing channel?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here. Digital marketing channels have been around since the earliest days of the Internet, but the marketing channel definition has changed with the times.

What is a channel marketing partnership?

Channel marketing is a strategic plan that allows businesses to sell their products through multiple channels and partners . Developing a channel marketing partnership requires selecting the right partners, building strong relations, creating marketing programs, and measuring performance.

Why is channel marketing important?

If, for example, one of your channel partners is a well-known company, your company and your product receive the endorsement of their goodwill and earned customer trust. Channel marketing is like a personal recommendation, giving your product an instant boost in credibility. It creates greater volume and variety in marketing campaigns.